While exact figures were not available, Lillard's deal is believed to be smaller than only Chicago Bulls guard Derrick Rose ($185 million with adidas) and Miami Heat forward LeBron James ($20 million annually with Nike).
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Happy to be a member of the @adidasHoops family for years to come #ThreeStripeLife #Teamadidas http://t.co/2PCkPY32GV pic.twitter.com/cGBnepcWeZ
— Damian Lillard (@Dame_Lillard) April 14, 2014
Considered "one of the cornerstones of the adidas brand," Lillard's new deal is just one in a line of superstar trappings to come his way this year.
Lillard has the Trail Blazers on pace to land the No. 5 spot in the Western Conference and is in the second half of an All-Star season. He became the first to participate in all five events at All-Star Weekend this year. He also was named Rookie of the Year last season.
Adidas and Lillard's camp saw this popularity coming for the Trail Blazers guard and structured his original contract to account for it. Lillard was allowed to opt out of the original deal and renegotiate with adidas to sign a contract that adjusted for his growing popularity.
The shoe company was lucky to sign Lillard before other brands jumped in with offers, as their exclusive rights to negotiate with Lillard's agent, Aaron Goodwin of Goodwin Sports, had ended and Nike and Jordan Brand both had interest.